Peloton & the Corporate Wellness Arena

Prompt

Based on the vision for Corporate Wellness at Peloton, we would like you to think through and document your thoughts about the MVP (min-viable product):

  • Who is the customer, and what do they want?
  • What are the most important customer opportunities to address?
  • What are the prioritized features or experiments in the MVP? What prioritization framework did you use?

For the purpose of this assignment, please imagine that you are the PM of the B2B2C member experience. In other words, your customer focus is the employee at a company who has offered Peloton as a benefit.

*Note - there is additional background from the prompt that I am excluding for brevity.